Create with OpenCraft
Make video ads with AI, from a short brief.
Tell OpenCraft what you sell and who buys it. It writes the script, sketches a storyboard you approve shot by shot, then shoots and cuts a finished vertical ad with captions and an end card.
Your brief opens in OpenCraft Studio. Fill in your product; nothing is made until you approve the storyboard.
A customer testimonial ad, made with OpenCraft
An invented brand · 23 seconds · sound onOne brief, the ad format that fits
Most businesses need two kinds of ad: one that stops a stranger, and one that earns trust once they know the name. OpenCraft makes both.
- Customer testimonial. A customer’s story in their own words. The trust ad for lenders, local services and anything people research first.
- Creator UGC and street interviews. Creator-style clips that look native to the feed, for DTC brands testing hooks.
- Founder story and expert to camera. A person to camera making the case in 30 seconds: the owner, a lawyer, a clinician.
- Product films and comedy sketches. No dialogue to translate, or a joke every owner recognises.
The ad styles library covers ten formats, with real long-running examples from the Meta Ad Library and a brief to make each.
How an ad gets made
- Bring a brief. What you sell, who buys it, the offer. Paste your website for the brand kit, and attach product photos, your logo or an ad you already run.
- Approve the storyboard. Every shot sketched and every line read aloud. Change a line, redraw a shot, swap the voice or the cast. Storyboarding is free.
- Get the cut. OpenCraft shoots the takes and cuts the ad with captions and an end card. Trim, reorder or recut it on the timeline.
Made for the feeds where short ads run
Vertical 9:16 is the shape for Instagram Reels, TikTok, Facebook and YouTube Shorts. Widescreen suits YouTube, real estate listings and your own site. Short ads work best when they talk from the first frame, keep captions on the whole way for people watching without sound, and end on a two-to-three-second card with one action.
Storyboard free, pay when it’s made
- Starter: $49 a month for 5 ads.
- Growth: $99 a month for 10 ads.
- Scale: $250 a month for 25 ads.
See plans and pricing for what each includes.
Keep the ad honest
An AI ad can show anyone saying anything, so the rules that apply to every ad matter more. Don’t present an invented customer as a real review, which the FTC’s 2024 rule on fake reviews prohibits. Use your own real before-and-after photos rather than generated results. If you’re a lawyer, doctor or dentist, check your profession’s advertising rules on actors and dramatizations before the ad runs.
Start with this prompt
Adapt the subject, audience, and output to your project.
Use the complete prompt
Make me a short vertical video ad for [what you sell, or paste your website]. It's for [who buys it]. Pick the style you'd bet on for a cold audience, and tell me why in one line.
Frequently asked questions
What do I need to make a video ad?
A short brief: what you sell, who buys it, and the offer. Paste your website and OpenCraft reads your brand colours and logo from it. Add product photos, a photo of the person who should appear, or an ad you already run, and they are used as references for the shots and the end card.
Can I change the ad before it is made?
Yes. Every ad starts as a storyboard: each shot sketched and each line read aloud. Edit a line, redraw a shot, change the voice or swap the cast. Nothing is filmed until you approve it, and storyboarding is free.
Which ad formats can it make?
Customer testimonials, creator-style UGC reviews, street interviews, founder stories, an expert to camera, comedy sketches, product films and more. The ad styles library breaks each one down, with a brief you can start from.
What sizes do I get?
Vertical 9:16 for Instagram Reels, TikTok, Facebook and YouTube Shorts, which is where most short ads run. Widescreen works for YouTube, listings and your website; the real estate example on this page is widescreen.
How much does it cost?
Storyboarding is free. Plans make the finished ads: Starter is $49 a month for 5 ads, Growth is $99 a month for 10 ads, Scale is $250 a month for 25 ads.
Can I run an AI testimonial as a real customer review?
No. An invented customer is a dramatization, and presenting it as a real person's experience is a fake review. Use a real customer's own words, or make it clear the person on screen is an actor. Some professions, law and medicine among them, have their own advertising rules; check yours before you run the ad.