Street interview Your pick
“Best coffee you've had this week?”
Someone pulls the can from their tote. The question is a native TikTok hook and the reveal is physical.
Video ads by OpenCraft
Video ads that look like you hired an agency.
Tell OpenCraft what you sell. It pitches the hooks, sketches the storyboard, casts the faces and hands you finished ads for every feed — this afternoon, not next week.
HaleMirror testimonial
NorthboundStreet interview
KestrelProduct film
Good Boy PantryComedy sketch
Field & CarryFounder story
“Best coffee you've had this week?”“I stopped wearing foundation three weeks ago.”“Run the city before it wakes.”“I didn't even open it yet.”“I designed this bag after a gate agent made me check my last one.”
One brand, start to finish
From a few sentences to an ad you’d actually run.
Follow one brief for Northbound, canned cold brew for commuters. You sign off at every step — nothing gets made until you like the plan.
- 01
The brief
A few sentences about what you sell and where the ad will run. Or paste your site.
Northbound Cold Brew — canned cold brew for commuters. A 10-second vertical street interview: the question is the hook, and a passer-by answers by pulling the can out of her tote. Make a canned coffee feel like a real person's pick, not an ad.
OpenCraftThree angles below. I'd go with the street interview: the question is a native TikTok hook, and the reveal is physical — the can comes out of her bag. - 02
Three angles
An ad is won or lost before the thumb moves. You pick the hook before anything is drawn.
Commute POV
“My 7:40 train coffee.”
Subway platform, can cracked open.
Taste test
A barista blind-tastes it against café cold brew.
…and hesitates.
- 03
The storyboard
Every shot and every line, sketched in pencil for your sign-off. Changing a sketch costs pennies. Reshooting never does.
Approved
On the street. The mic comes in; she's caught off guard.Interviewer: “Best coffee you've had this week?”She digs into her tote.Her: “Honestly? This one.”The can comes up to camera. A grin.Her: “I keep a can in my bag. Northbound. Cold brew, done right.” - 04
The cast
The faces are chosen before the camera rolls, and they stay the same in every shot.
HerLate twenties, curly shoulder-length black hair, round tortoiseshell glasses, olive utility jacket over a white tee, canvas tote on her shoulder. InterviewerOff-screen voice, friendly. Only the mic is in shot. - 05
The finished ad
Spoken lines, captions for sound-off scrolling, and the product in the final frame. Press it to watch with sound.
InterviewerBest coffee you've had this week?
HerHonestly? This one. I keep a can in my bag. Northbound. Cold brew, done right.
The reel
Five brands. Five ways to stop the scroll.
Coffee, skincare, sneakers, dog treats, luggage. Each one started as a brief in a chat. Press any ad to watch it with sound.
- NorthboundCanned cold brew
Street interview · 0:10
Northbound
The question is the hook. The can coming out of her tote is the answer.
See how it was made - KestrelRoad running shoe
Product film · 0:10
Kestrel
No dialogue, no language barrier. Dawn, wet streets and one slow-motion splash.
- haleVitamin C serum
Mirror testimonial · 0:10
Hale
A friend's honest routine at the mirror. The confession is the hook; the dropper is the proof.
- Good Boy PantryDog treats
Comedy sketch · 0:10
Good Boy Pantry
One crinkle of the bag and the dog appears from the far end of the house. Every owner knows the look.
- Field & CarryCarry-on luggage
Founder story · 0:10
Field & Carry
A founder's grudge, turned into a promise: it fits, every time.
Animated explainer
When the story needs drawing out.
Some products need explaining, not just showing. Hand-drawn, paper-craft motion graphics in your colours — the whole story in under a minute, no filming at all.
Every placement
One ad. Every placement.
Vertical for Reels and TikTok, square for the feed, widescreen for YouTube and TV. Ask once and get the cut each placement wants — here, Kestrel’s product film, three ways.
Why they perform
Made the way good ads are made.
- A thumb-stop in the first second. Every ad opens on its hook — a question, a joke, a face — not a logo.
- Captions on. Most people scroll with the sound off. The words are on screen, so the ad lands either way.
- Made for the placement. Vertical, square or widescreen — native to wherever it runs, so it looks like it belongs there.
- The same faces, shot to shot. Your cast is locked before the camera rolls. Nobody changes between cuts.
- Variants to test. Three hooks become three ads. Run them against each other and scale the winner.
Pricing
Agency polish. Not agency invoices.
Hiring it out
$150–500per video, from a creator or agency
- A week of back-and-forth
- One take, one hook
- Every change is another invoice
Studio plan
$499a month — unlimited ads, and Rob coaching you on every one
- Make as many ads as you can test in OpenCraft Studio
- Rob reviews every ad — notes within one business day
- A 45-minute onboarding call to make your first ad together
- Month to month. Cancel by email, any time
You make the ads; Rob coaches. It isn’t done-for-you production, and it doesn’t include buying or managing your media. Fair use is 3 new shoots a day, one at a time — recuts and storyboards don’t count. Rather go it alone? Pay as you go, no subscription: about $2–3 for a 10-second clip from chat, $11–18 for a finished Studio ad, with at least $10 of credit on hand.
Questions
Do I need a script, or any video experience?
No. Tell OpenCraft what you sell and who it's for — or paste your site. It pitches the hooks, writes the lines and sketches the shots. You react, it revises.
Can it use my product, logo and brand colours?
Yes. Drop product photos, your logo or an ad you love into the chat, and the storyboard, the cast and the finished ad start from them.
Are the people in the ads real?
No. Every face is cast for your ad, so there are no model releases, usage fees or reshoots. Label the ad as AI-generated wherever a platform asks you to.
What does it cost?
Two ways. The Studio plan is $499 a month: unlimited ads (fair use is 3 new shoots a day, one at a time), and Rob reviews every ad you make and tells you what to change. You make the ads and Rob coaches — it isn't done-for-you production. Month to month; cancel any time. Or pay as you go, with no subscription: a clip from chat is about $2–3 for 10 seconds, a finished Studio ad about $11–18, and making video needs a paid account with at least $10 of credit on hand. Every ad shows exactly what it cost.
What does Rob actually do on the plan?
A 45-minute onboarding call where you make your first ad together. Then notes on every ad you make, within one business day — the hook, the pacing, the lines, what to test next — and help with the director when it isn't getting what you want. He doesn't make the ads for you, and he doesn't buy or manage your media.
Your next ad starts with a sentence.
Say what you sell. Pick a hook. Approve the storyboard. Post the ad.
Unlimited on the Studio plan, $499 a month · or pay as you go, from $2–3 a clip